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In a recent survey published in Harvard Business Review, some 90% of businesses interviewed acknowledged the importance of innovation to their business, but the same number recognised that they were not very good at it.  Innovation is fundamentally misunderstood.
This book debunks some of the urban myths surrounding innovation. Things like:- Customers don't know what they want. RUBBISH - you just need to ask the right way- Failure is good. UNTRUE - you do not need to fail to innovate, it wastes time.- You need big data. LIES - discovering actionable insight needs people not technology- Blue Sky Thinking. DANGEROUS - structured original thinking is far more effective- Innovation is secretive. WRONG - the right partnerships empower faster adoption.
This book is aimed at ambitious Small and Medium Enterprises. Lacking the resources of big corporations helps them because it keep things simple and frees them from the constraints that hamper big company innovation. The downside is that they lack innovation skills and much of what is published is either too complex or dangerously misguided. No wonder we struggle to commercialise so much of our creativity.The book takes readers on a journey to show how simple innovation can be. Starting with some really effective techniques to discover and evaluate new opportunities, it will show you:
-How slight changes to your product positioning can make a huge difference.
-Examples of earning much more from doing basically the same thing
-The right way to use design thinking for effective innovation
-What to look for in the perfect partnership and how to use them to grow faster
-Why packaging is more important than product and how to find the right sales hook
-How to recruit and motivate your team to extraordinary performance
-The key elements for a culture that supports innovation.
Packed with simple techniques all illustrated by stories and case studies, this book seeks to bridge the skills gap without needing an MBA. It teaches the discipline to help leaders in dynamic small businesses use innovation techniques to unleash their potential and become extraordinary.